Co-founded by Director Chris Boyle and EP Helen Power, London based Private Island has racked up a stack of awards for technically innovative, eye-catching, and genuinely original work. The studio aims to break down the boundaries between live-action and animation by assembling teams of talent to facilitate unconventional commercial work.

Chris Boyle’s unique, multidisciplinary eye was forged in video games as a Creative Director on Call of Duty, and from writing for film & TV. At the same time, Helen Power boasts a long history of production experience, having overseen campaigns across the worlds of commercials, gaming, and promos.

PI has established itself as a serious contender in comedy-driven, VFX-heavy commercials, having worked with Adobe, Bud Light, Visa, and Nike. Nevertheless, they remain strongly connected to gaming, having recently produced films for Pokémon Go, Ingress, League of Legends, and FIFA 22 for EA. 

Even their ingenious website is award-winning, and recently featured by the FWA.