Brent Harris’ Newest Spot Highlights McDonald’s Reopening

McDonald’s Reopens Its Doors to Customers, With a Few Changes.

“Reopening,” created by WKNY and Director Brent Harris of SKUNK, crafts a poignant, yet hopeful look at the precautions McDonald’s is taking to safely open their doors to customers across the country. 

The spot follows a Store Manager preparing her store for reopening, thereby highlighting McDonald’s dedication to safety, sanitation, and social distancing. The spot gracefully informs and reassures us that McDonald’s is committed not only to great food and service, but safety as well.


WKNY – Agency

Brandon Henderson – Creative Director
Cassandre Gouraud – Art Director
Lesley Scheuermann – Copywriter

SKUNK – Production Company

Brent Harris – Director
Shelly Townsend – Executive Producer
Chris Cho – Producer
Bianca Cline – Director of Photography

Cartel – Editorial Company

Leo Scott – Editor
Andy McGraw – Editor
Greer Bratschie – Producer