US / UK

Three’s a Charm for #FitGotReal Director

Skunk’s Georgi Banks-Davies discusses the highs and lows of directing the third installment of Sport England’s This Girl Can campaign… plus the joy of working out in pants.

Whatever your background, ethnicity or level of fitness, if you’ve seen the latest iteration of Sport England’s This Girl Can campaign, created by FCB Inferno, you can’t help but feel motivated to get up and move.

A joyful offering showing real women tackling exercise their own way – no matter how unconventional – the spot was helmed by Georgi Banks-Davies through SKUNK London. We caught up with the director to find out more about taking on the This Girl Can mantle.

Read the full article here.