Taco Bell #BiggerThan Super Bowl

Saman Kesh’s new Taco Bell spot premiered during the 50th annual Superbowl. It unveiled the much speculated Quesalupa, which has been declared #BIGGERTHAN Tinder, drones and even the Internet. The spot has a superstar cast featuring James Harden, Neymar, the Texas Law Hawk and George Takei.

Press: ADWEEK | CBS Sports | WSJ